Google is a great image source! Yes, this is obvious but there are some steps to using it correctly. Here’s how:
- Type your google search and hit enter. For this example I did a search for “daisy chain.”
- Click on Images
- Next click on Search Tools
- Then click on “Labeled for Reuse” Here you can choose what restrictions you are willing to search under.
- The images that come up after you choose a reuse filter should be free to use. However, that does not mean that they are! How do we find out for sure? Click on the image.
- Then click on Visit Page. This will take you to the page that this particular image is posted to. Note: this image could be posted all over the internet and the page you are about to visit may or may not be the original source of the image which is what we are on the hunt for.
- Here we can see that the image comes from a free media site. Hold on, we aren’t done yet.
- Down at the bottom it is noted as the “Original file” and if you scroll down you will see the creator along with their granted permissions.
- The Permissions for this image say “Busterd grants anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law.” BINGO! In clear plain English we have permission to use the image all we want.
The majority of free images require an attribution in order to uphold your end of the license agreement so I guess we need to talk about what that is. Attribution is when you clearly mark an image as not belonging to you, provide a link back to the source, and typically provide the source name.
Posting an image to Facebook while providing attribution is a little tricky since you would need to work in the attribution, either in the image or in the comments and, really, posting a link back in comments will just confuse your customer. If you are wanting to use an image that requires attribution I can’t see this working out in a FB party and I would avoid using this type of image. An alternative route is to contact the creator and ask for their permission. If I were going to go through that trouble I would first make sure it is a source that I would be using all the time. Do they have a large quantity of high quality images? If so then I would try to work out a deal where I promote their website in exchange for use sans attribution. Just a thought.
Let’s get some practice with attribution, for all of you bloggers out there, at stockphotos.io!
This site sources free images found on flickr and links you directly to them. It looks like Pinterest but don’t be fooled, you are only pinning images to your stock photos account. 😉 This is what it will look like when you have clicked on an image.
At the top you can see the link to the license as well as a link to the creator. Make sure to click on the license and read because it may or may not have further instructions for you.
The creator has given permission to use or adapt this image as long as I give attribution so lets go ahead and do that here.
When you click on the image you will be redirected to the image source. There you have it!
Now that you know the basics of licensing and attribution I am just going to tell you that Design Your Own Blog wrote a really great post explaining all the different types of digital rights and gave some fantastic free sources for photos. Some of my favorites are:
Another place to find cute graphics is Graphicstock.com. It’s a paid subscription image site but offers a 7 day free trial. Do not overlook the free trials! These guys give you 20 downloads a day for free! If you don’t want to be charged anything you just have to cancel your subscription before the 7 days is up. It’s a great way to stock up on images quickly!! Also, when you obtain an image (paid or free) you are given a license of use for that image. Easy-peasy.
No matter what image source you choose it is your responsibility to confirm that you have the right to use the image. If you find that the licensing language is too confusing just walk away. Your number one concern is to make sure your marketing images are Jamberry compliant and that you aren’t stealing from someone, intentional or otherwise. You don’t want the compliance police knocking on your door!