Our best marketing tool just happens to be our own Jamicure. When we say “I get paid to have pretty nails” we really mean it! Showing your own mani/pedi is the quickest way to get someone’s attention. As soon as they see the wrap on they understand what a wrap actually is. So it would behoove us to make those pictures look their absolute best, right? Poorly lit, out of focus, and/or grainy photos won’t sell your product. They make us look unprofessional, like someone who is just messing around with this side-business-thing and doesn’t really know what they are talking about. It’s just BAD all around. So let’s talk about how to take a better photo, shall we?
The number one crime committed against a Jam photo is inadequate lighting. It’s 9pm, the kids are in bed, and you’ve just finished your manicure. Of course you HAVE to take a pic right now and show it off to the world because it is so perfect! Snap, upload, and wait for all those imaginary internet points to come flowing in to your notifications. But when you go back and really look at the entire image it’s a total dud: poor lighting that distorts the color of the wrap, a pile of dirty laundry in the background, and an unfortunately placed body part protruding from the greater beyond.
The classic “fix” to the 9pm photo shoot is to turn on your flash (I cringe). Please don’t! Your flash just adds to the bad photo. It creates a drop shadow behind the subject which in turn makes your image look like a bad photoshop job. The flash also blows out the color of the subject, and really, you don’t want to alter the color of your product when putting it out there for your whole Jamberry world to see! Clients see your image and maybe they LIKE what they see and want to order it – and then they are really disappointed when they see it on your site and the wrap is nothing like the picture you showed them (or even worse, they order the wrap and THEN – you get it).
If you have to snap an impromptu jam photo and you don’t have natural day light to work with try your light fixtures! The best bulb lighting will be a “natural daylight” bulb. If it looks yellow or blue just walk away. One of my favorite lights is actually my grow lamp! If it is good enough to trick a plant into growing then it is good enough to cast natural light on my subject. But what about that terrible flash blowout from above? Filter your light source. It’s an easy step and you have limitless sources of light filters in your home: napkin, tissue paper, plain printer paper, sheet, pillow case, white t-shirt, etc. Just cover the light fixture, making sure that the filter and bulb do not touch (try attaching a facial tissue over a lamp with a rubber band or string of ribbon). Try it out and let me know what you think!
For the love of Jamberry, DON’T post your jamicure with a cluttered background! EVERY viewer will see it! They will focus on it! And then they will dismiss you and your product F.O.R.E.V.E.R. Every potential customer needs to see something pretty. You sell pretty things that make your customer feel pretty. Don’t show them ugly photos. Go to your best lit spot and clear it out. Declutter, wipe the dust off, and then take a practice photo. How does the background look? If you have a challenging location try taping up a piece of scrapbook paper, a plain poster board, or use your hard wood floor as the background.
Focusing the photo in on your product is really important. A hand holding a flower – where the flower is in crisp detail and the wraps are out of focus – doesn’t sell the wrap. It sells the flower. Are you a florist? Didn’t think so (I’ve always wanted to be a florist!!). Another focus to be aware of is the hand itself. I see so many jamicure photos that are such extreme closeups that the hand looks terrifying! Wrinkly, dry, alien appendages with these gorgeous nail stickers on the ends! You can fix that – just pull back your camera and try again.
What if you don’t have a super fancy camera with a tripod and wide angle lens? Chances are you don’t. Most consultants use their smart phone camera to do all of their photography and you CAN make that work! Your phone can stand up on its own, tripods are about $10. You can buy a remote that will trigger your smart phone shutter or you can activate your shutter through the volume button on your headphones. Hands free! There are many tutorials on how to DIY a lens for your smart phone.
What are your camera hacks? Comment below – we would love to know your tricks!