Some of my teammates were at Jamcon last weekend and, like the fabulous ladies they are, were generous enough to keep our team page updated with news. When the post about text on images came through I did a big messy happy dance! TEXT ON IMAGES!!! Wait, you haven’t heard?!? Jamberry is now allowing us to add text to our graphics! There are some rules to abide by so I put together this little graphic to help.
We do need to remember all the other compliance rules regarding our online graphics – you can find that post here.
The second most common post I see scattered throughout every Facebook group I’m in is “Can someone make this compliant for me?” or “Can someone remove the word “Jamberry” and replace it with wraps?” or whatever. It’s not hard to fix and you can do it yourself! I’ve said it before and I think it bears repeating – Your business, your marketing, your responsibility. 😉
I use a basic 2 step process to help me figure out what to do and it goes like this:
1. What is non-compliant about this graphic?
What is it that I need to change? I make a note of it.
2. What is it about the graphic that I have to have?
What is it that I can’t reproduce on my own? Anything? Does it have to be identical or would just-very-similar suffice?
First of all, I should point out just how easy it is to recreate the graphic you want. If your graphic is just text and it isn’t compliant take 20 seconds and recreate it! It’s easy! Use compliant wording and follow my tutorial on how to create a word graphic – problem solved… Or not. Maybe there is something about your graphic that you just can’t figure out how to recreate. A cute icon, pretty photo, or a beautiful font that you just don’t think a graphic editor has. Hold the phone, I have just the Jamberry graphic!
This thing is everywhere, and for good reason. It really clears up the confusion on french tip lengths! However, it has text ON the image which contains a Jamberry product making it non-compliant. So, how do we get rid of the text and still keep the wrap image along with the message?? My super simple fix is to crop the image – 4 times! Once you have cropped the nail out of the non-compliant graphic you can put it right back in to a neat and tidy little package, like so:
Go to crop image and uncheck the lock aspect ratio.
Then you can crop the photo and click save – this is the original naked nail.
You will repeat this process until you have 4 separate nail images saved. Then go back and collage all 4 images to make 1 compliant graphic. It is that easy.
You could go a little further with this image if you feel like the client might get lost. It is compliant to number the images as long as you use an approved font and the numbers do not cover any part of the subject wearing the Jamberry product.
Once you have your compliant image you just need to remember to post the descriptive text with your image (in case you need it: 1. naked nail, 2. short tip, 3. mid length, 4. long tip).
In case you need a refresher, here is a mock-up of what not to do.
The graphic was cute and clever enough, however it is breaking some compliance rules. The word “Jamberry” can not be on the graphic! The products can’t be on the graphic in combination with the text. And honestly, I don’t think the top and bottom text work together – they are both fighting for attention. I do think that including 4 pretty wraps really helps to sell the B3G1Free promo.
So how could you recreate this graphic to make it compliant? Quick and easy, of course! 1) Collage the 4 wraps in their own graphic and save. 2) Create a new word graphic with only compliant text. When you want to run that promotion you will need to post both graphics side by side. There’s no rule saying we can’t post multiple images! You just can’t combine those images into 1 document.
Notice how I got rid of some of the text? It’s extra wording that isn’t necessary to make your point. In marketing you really need to limit your text! You never see a long sentence on a beverage or beauty ad. That is because the more wordy the ad gets the less likely the viewer will stay tuned in. Short and sweet is the key. You could improve this text graphic even further but that is another post. 😉
Decide what works and what doesn’t which will provide you with a starting point. Do you need that particular wrap on hands? Crop it out of the graphic. Do you need the catchy text? Recreate it yourself.
I know it all depends on the graphic you are working with and I LOVE a graphic challenge! If you have something you just can’t figure out how to make compliant let me know and I will have a go at it.
Google is a great image source! Yes, this is obvious but there are some steps to using it correctly. Here’s how:
Type your google search and hit enter. For this example I did a search for “daisy chain.”
Click on Images
Next click on Search Tools
Then click on “Labeled for Reuse” Here you can choose what restrictions you are willing to search under.
The images that come up after you choose a reuse filter should be free to use. However, that does not mean that they are! How do we find out for sure? Click on the image.
Then click on Visit Page. This will take you to the page that this particular image is posted to. Note: this image could be posted all over the internet and the page you are about to visit may or may not be the original source of the image which is what we are on the hunt for.
Here we can see that the image comes from a free media site. Hold on, we aren’t done yet.
Down at the bottom it is noted as the “Original file” and if you scroll down you will see the creator along with their granted permissions.
The Permissions for this image say “Busterd grants anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law.” BINGO! In clear plain English we have permission to use the image all we want.
The majority of free images require an attribution in order to uphold your end of the license agreement so I guess we need to talk about what that is. Attribution is when you clearly mark an image as not belonging to you, provide a link back to the source, and typically provide the source name.
Posting an image to Facebook while providing attribution is a little tricky since you would need to work in the attribution, either in the image or in the comments and, really, posting a link back in comments will just confuse your customer. If you are wanting to use an image that requires attribution I can’t see this working out in a FB party and I would avoid using this type of image. An alternative route is to contact the creator and ask for their permission. If I were going to go through that trouble I would first make sure it is a source that I would be using all the time. Do they have a large quantity of high quality images? If so then I would try to work out a deal where I promote their website in exchange for use sans attribution. Just a thought.
Let’s get some practice with attribution, for all of you bloggers out there, at stockphotos.io!
This site sources free images found on flickr and links you directly to them. It looks like Pinterest but don’t be fooled, you are only pinning images to your stock photos account. 😉 This is what it will look like when you have clicked on an image.
At the top you can see the link to the license as well as a link to the creator. Make sure to click on the license and read because it may or may not have further instructions for you.
The creator has given permission to use or adapt this image as long as I give attribution so lets go ahead and do that here.
When you click on the image you will be redirected to the image source. There you have it!
Now that you know the basics of licensing and attribution I am just going to tell you that Design Your Own Blog wrote a really great post explaining all the different types of digital rights and gave some fantastic free sources for photos. Some of my favorites are:
Another place to find cute graphics is Graphicstock.com. It’s a paid subscription image site but offers a 7 day free trial. Do not overlook the free trials! These guys give you 20 downloads a day for free! If you don’t want to be charged anything you just have to cancel your subscription before the 7 days is up. It’s a great way to stock up on images quickly!! Also, when you obtain an image (paid or free) you are given a license of use for that image. Easy-peasy.
So, how could you use these images to market your Jamberry business? Here are some examples:
No matter what image source you choose it is your responsibility to confirm that you have the right to use the image. If you find that the licensing language is too confusing just walk away. Your number one concern is to make sure your marketing images are Jamberry compliant and that you aren’t stealing from someone, intentional or otherwise. You don’t want the compliance police knocking on your door!
One of the most challenging aspects of being a Jamberry consultant is knowing the in’s and out’s of compliance. Jamberry has put together a great document in your dashboard called “Online Imagery Guideline” found under marketing. I will cover the basics of online compliance here but I highly suggest you go to that document for further details.
It’s so funny how many times I see product images with text added. It’s very basic: if your image (collage or not) has ANY Jamberry product in it you can NOT add text. Of course, there are exceptions just to trip us all up. You can add numbers to each image section on a game board or similar type image where numbering is required and you can add “Day 1, Day 2…” etc to longevity images. The key to making these exceptions compliant is to use a Jamberry approved font and to make sure the added text is NOT on top of the product or the subject wearing the product. Wait, what? Just put your text in a blank area of the image like the approved images below.
The first 2 points in the photography section are pretty clearly explained. I would like to expand on the 3rd one regarding logos. Logos are a copyrighted creation and should be treated just like any other copyrighted image or character. This rule includes things like Disney characters, sports teams, and product brands. The most common one I see, and have been guilty of it myself, is the classic jamicure photo of the hand holding a Starbucks drink. If you can recognize the product as belonging to another brand then you can NOT use it in your photo. I have also seen photos of a hand holding another brands lacquer. What. Were. They. Thinking?!? NO! Don’t combine your product with the competition. OK, you can’t stop a customer from making this business faux pas but a consultant should be in the know.
In all my research I could not find who the little girl was from the My Reaction When meme. She is a celebrity!! So, she is off limits. Here is a really good article on the origin of some non-celebrity memes.
I would also like to touch on the celebrity issue. While celebrity images are pretty obvious there are some popular memes out there of non-celebrities that are continuously being used. Is it forbidden? Is the meme of a celebrity?? If not I would argue for it. Success Kid is not a celebrity. Is it a popular image? Yes. But celebrity? It is my opinion that if the person isn’t paid for their work then they do not qualify as a celebrity.
Straight from the company: “The purpose of this version of the logo is for you to be immediately identified by your friends, family, and customers as a Jamberry Consultant who they can come to as a resource for hosting a party, learning more about joining Jamberry, and purchasing products.” Enough said.
Regarding personal/professional Facebook pages – what about your FB groups? Jamberry doesn’t explicitly say… ?
Most of this is pretty self explanatory. However, lets talk about the bullet point regarding licensed images. If you just do a Google image search and save-as you may or may not be stealing someone’s image. It is your responsibility to make sure the images you take from the internet are free to use. Well, how do you know if an image is free to use? You need to do a little investigating. MANY websites (blogs are notorious for doing “round-up” posts) will repost someone else’s content and this is where you need to be careful! Just because they say it’s free to use DOES NOT MAKE IT SO! If the site doesn’t provide a link to the original source then walk away and find another image. If they do provide that link then it is now up to you to do your homework.
In the next post I will go into further detail on how to find free images and track down their licensing.