Going Going Gone is among us ladies! It’s a very exciting time to be a consultant or hostess!! We have so much info to share with our clients and an entire month to do so. Remember how I was talking about limiting your graphic noise last week? I would like to expand on that topic a little further. Last week I focused on sharing your ads, how to space them out, and slim them down. I think this is the perfect time to talk about your graphics and how your audience reads them.
Make it Count!
If your word graphic needs ten separate lines of text go ahead and throw it out the window. Have you ever seen a Pepsi or Olay ad in a magazine that had ten lines of text? Nope and it’s because humans have a reeeeally short attention span in regards to marketing. If you put a full page of text in front of me, I have to read something I didn’t even log in for and, I immediately move on – irritating! It’s just like trying to sit through an informative video that someone else posted. If it’s not very entertaining i’m sorry but I have about a million other things that I’m ignoring right now – time to go.
We really need to think about what our graphic says about us. Don’t be that girl at the high school reunion that starts talking about her kids/family/life/car and doesn’t come up for air! Your ad speaks on your behalf so make it count!!
How Does Your Message Sound in a Conversation?
Here is a prime example of what’s constantly circulating around Jamland. It’s pretty and gentle on the eyes but it contains three. separate. messages! 1. I started a business. 2. It’s a nail business. 3. Ask me how to get them for FREE. You can’t tell someone all of this info in one breath, it’s just too much content. They have no idea what the product is and you are already inviting them to talk to you about getting free loot. It’s weird. If you’ve just started your consulting business 1) Congratulations!! So much fun! 2) Try not to burn through your personal marketing posts with one click. Spread them out and make them count!
This overly aggressive wordy graphic can be easily fixed. Just break up the separate subjects into their own posts.
How about a graphic with one subject that goes on, and on, and on…
I copied this text and basic design from a FB group – sorry if you see this!! 😉 This graphic focuses in on one subject, yay – nice job! However, it has 7 lines of text along with a bunch of decorations atop a background containing it’s own visual interest. There’s just so much going on!
Is the message clear? Are there any words I can cut out and still end up with a clear message? It’s a basic advertising move – use as few words on your graphic as possible to get your point across.
I have really slimmed this ad down to the bare bones here – two lines of text (five words!) that gets right to the point. Yes, I have 3 additional lines at the bottom, I think of that as the fine print. If you need extra text to further support your statement then it is fine print and should be treated as such. However, lets be sure it doesn’t turn into a pharmaceutical ad here! Use as few words as possible and I will let you keep a star.
Notice that I ditched the deadline on the 15th? That’s the caveat to the deal and isn’t working to sell the subscription, it’s working to cancel the subscription – take it out of your ad. It’s the reeeaaally fine print that should only be seen in the post text that will accompany this ad. You want to entice your client, get them to click for further info, and get them thinking about the deal. If you throw a deadline in their face, well, you get the point.
As we promote Going Going Gone it’s so easy to get caught up in the list of products – the astounding number of retiring wraps is devastating!! Remember that your ad campaign speaks on your behalf – what does it say about you?
Some of my teammates were at Jamcon last weekend and, like the fabulous ladies they are, were generous enough to keep our team page updated with news. When the post about text on images came through I did a big messy happy dance! TEXT ON IMAGES!!! Wait, you haven’t heard?!? Jamberry is now allowing us to add text to our graphics! There are some rules to abide by so I put together this little graphic to help.
We do need to remember all the other compliance rules regarding our online graphics – you can find that post here.
That is to say, use your content sparingly. I am starting this series on ad content to help consultants think about the message their ad is sending and will focus on ways to improve upon that message.
I was in a group the other day and someone shared a few graphics – one of them was a collage of four different collages. Four collages to make up one giant collage? It made my brain hurt and it got me to thinking – we need to slow down ladies!!! I know every consultant is working at warp speed to run her business on a skinny timeline but THAT sort of marketing just makes you look badsloppyandinexperienced. YIKES! If you need a collage of four separate collages to make your point then you should stop and reevaluate the point.
Break up that post into several separate posts. CONTENT ftw! I know we are all worried about annoying our party and group members with too many posts so we try to consolidate the info, however, we also need to worry about our content coming across as professional. Does this look professional?
Can you imagine a professional ad agency putting out something like this? This sort of post will get you flagged as spam quicker than 4 pretty, concise, and spaced out posts. It will also cost you customers. I think the consensus among consultants regarding the Throwback Thursday promotion is that they only have a few minutes they can dedicate to this particular promotion – initiate panic! We comb through our FB groups looking for work that has already been done when we could spend that same amount of time and put together something easier, prettier, and more concise. We have 5 full days to put our marketing materials together, 5 full days to roll out the above info, and 5 full days to collect orders. We can do this and we can make it look good!!!
Promo step 1 – Tell your audience what they need to know
This post contains the key info: Here’s our current promo, it’s available through…, provide your shopping link, and – Stop right there! That is plenty of pertinent info for one post.
Promo step 2 – Get them talking
It’s Thursday evening and you feel like it’s time to direct more attention to the TBT wraps. Share an in-action shot along with a sentence or two to engage your audience. Ask them what they think – Love it or leave it? If you are running a party and want to focus on the promo make a game out of it! If they love it they can post which wrap they would most likely pair it with. If they don’t love it they can post the absolutely worst wrap to pair it with… or whatever.
Did you notice I didn’t share 4 in-action shots? It’s a little too overwhelming. If you feel the wraps on hands is essential to sell the product then break up those graphics into separate posts. Again, 5 days gives you plenty of time to roll out those promo’s.
Promo step 3 – Give them ideas
Are you thinking “Hey lady, you just told us to limit our focus in each marketing campaign so as to NOT overwhelm our audience. What is going on here?” Well, my thought on the outfit/pairing collage is that they are one-and-the-same. ‘What shoes are you going to wear with that wrap’ and ‘What wrap are you going to pair with this wrap’ are really the same marketing tactic. It’s very focused on pairing and therefore I think it’s appropriate to promote both angles at the same time. If you didn’t play a pairing game in the second promo now is a good time. 😉
Does it need to be in the graphic if it makes sense as text?
Did you notice how I showed the audience 4 separate wraps and didn’t include the B3G1Free graphic? It isn’t necessary! We don’t have to include every single word in our graphics. This is a perfect example of how you can get away with less graphic noise simply by including some text in your comments. I would add a simple sentence in the comments of this post reminding your viewers that it’s always B3G1Free at Jamberry.
By focusing in on the content I was able to break up four posts, rearrange the info, and condense it into three separate promo posts throughout the 5 day TBT weekend. Keep the audience engaged and interested without scaring them away!
The second most common post I see scattered throughout every Facebook group I’m in is “Can someone make this compliant for me?” or “Can someone remove the word “Jamberry” and replace it with wraps?” or whatever. It’s not hard to fix and you can do it yourself! I’ve said it before and I think it bears repeating – Your business, your marketing, your responsibility. 😉
I use a basic 2 step process to help me figure out what to do and it goes like this:
1. What is non-compliant about this graphic?
What is it that I need to change? I make a note of it.
2. What is it about the graphic that I have to have?
What is it that I can’t reproduce on my own? Anything? Does it have to be identical or would just-very-similar suffice?
First of all, I should point out just how easy it is to recreate the graphic you want. If your graphic is just text and it isn’t compliant take 20 seconds and recreate it! It’s easy! Use compliant wording and follow my tutorial on how to create a word graphic – problem solved… Or not. Maybe there is something about your graphic that you just can’t figure out how to recreate. A cute icon, pretty photo, or a beautiful font that you just don’t think a graphic editor has. Hold the phone, I have just the Jamberry graphic!
This thing is everywhere, and for good reason. It really clears up the confusion on french tip lengths! However, it has text ON the image which contains a Jamberry product making it non-compliant. So, how do we get rid of the text and still keep the wrap image along with the message?? My super simple fix is to crop the image – 4 times! Once you have cropped the nail out of the non-compliant graphic you can put it right back in to a neat and tidy little package, like so:
Go to crop image and uncheck the lock aspect ratio.
Then you can crop the photo and click save – this is the original naked nail.
You will repeat this process until you have 4 separate nail images saved. Then go back and collage all 4 images to make 1 compliant graphic. It is that easy.
You could go a little further with this image if you feel like the client might get lost. It is compliant to number the images as long as you use an approved font and the numbers do not cover any part of the subject wearing the Jamberry product.
Once you have your compliant image you just need to remember to post the descriptive text with your image (in case you need it: 1. naked nail, 2. short tip, 3. mid length, 4. long tip).
In case you need a refresher, here is a mock-up of what not to do.
The graphic was cute and clever enough, however it is breaking some compliance rules. The word “Jamberry” can not be on the graphic! The products can’t be on the graphic in combination with the text. And honestly, I don’t think the top and bottom text work together – they are both fighting for attention. I do think that including 4 pretty wraps really helps to sell the B3G1Free promo.
So how could you recreate this graphic to make it compliant? Quick and easy, of course! 1) Collage the 4 wraps in their own graphic and save. 2) Create a new word graphic with only compliant text. When you want to run that promotion you will need to post both graphics side by side. There’s no rule saying we can’t post multiple images! You just can’t combine those images into 1 document.
Notice how I got rid of some of the text? It’s extra wording that isn’t necessary to make your point. In marketing you really need to limit your text! You never see a long sentence on a beverage or beauty ad. That is because the more wordy the ad gets the less likely the viewer will stay tuned in. Short and sweet is the key. You could improve this text graphic even further but that is another post. 😉
Decide what works and what doesn’t which will provide you with a starting point. Do you need that particular wrap on hands? Crop it out of the graphic. Do you need the catchy text? Recreate it yourself.
I know it all depends on the graphic you are working with and I LOVE a graphic challenge! If you have something you just can’t figure out how to make compliant let me know and I will have a go at it.
I’m in several Jamberry Facebook groups and the most common post I see in them all is “Can somebody make me an image that says something about whatever?”Ok, it’s not usually worded quite like that but you know exactly what i’m talking about. Here’s the thing – making a graphic with a pretty background and some fancy text over the top is super easy. You can do it yourself and you SHOULD do it yourself. Your business, your advertising, your responsibility. 😉
Smart phone App
The number one iPhone app used to create such a graphic is called Wordswag. Unfortunately, you can’t use it on your computer so if you have the dream of 1 workhorse for your business this app probably isn’t for you – don’t leave! I have a computer based option below. With wordswag you get tons of background options OR you can use your own image. Say what? Yep, save your image to your phone (or iPad) and then you can upload it in the app and lay all sorts of eye-catching fonts on top of it. Just remember to keep it compliant – this isn’t an app that you should be uploading Jamberry images to. It’s only job is to doll up your text and we all know you don’t mix text with Jamberry products. The app is $3.99 and there are optional upgrades – “like us on FB to unlock this text.”
Another app worth checking out is Cover – Photo Editor. At only $1.99 it offers some really cool options for editing your background photo as well as super cute graphics to go along with the eye-catching text.
On the computer
If you are trying to keep your business on one device you can make the same graphic using any graphic tool that allows you to layer: PicMonkey, BeFunky, Canva, Image in Google drive, Pixlr, etc. However, you will typically need to source your own background first. In this postI gave some sources for free media along with instructions on how to use them. A favorite for backgrounds is Webtreats and if you are looking for a high quality beautiful photo I suggest Refe and Unsplash.
So lets see how easy it is to create your own graphic using a computer, shall we? I am going to show you how to use Canva for two reasons – 1) It has many premade graphics ready to use for free& 2) It has image templates for all social media sized and ready to go. Have you ever noticed that one image will look great on Facebook but if you Pin it most of your image is cut off? Or post the same image to Instagram and it gets cut off as well. That’s because all social media use differing display dimensions. Pro tip: Canva has presets for gift certificates, posters, fliers, email headers, infographics, postcards, and so much more! Do you see where i’m going with this?
Step 1 – Choose Your Template
We are going to create an Instagram wordy graphic. First, click on “Instagram Post” on the far right. If you don’t see what you are looking for click on the + sign to see the remaining templates.
Step 2 – Scroll Through Templates
On the bottom right you will see the free layouts marked as such. If it isn’t marked as free you can click on the “i” symbol and it will tell you how much the graphic layout will cost you – typically $1 – $3. If you don’t see a layout that you like you can create your own. Find a background that speaks to the meaning of the graphic and then add some text and graphics over the top.
I can’t imagine paying for anything that you are designing for online use other than maybe your business page cover photo. However, these pre-made designs can save you a ton of time and hassle if you are trying to put together a flier for an event, create a unique sample card, create in home party displays, etc. At $3 for the higher end designs it is totally reasonable.
Step 3 – Customize Template
At this point you can change the text, the font, the coloring of each font, add a background, etc. It is totally customizable! If you would like a circular symbol use the search field on the far left.
Or add several shapes! When you are satisfied with your design just click on the download button at the top of the page. Done!
You can apply this basic layering method to just about any graphic editing program. I also use Google Drawings in Drive however I have to source all of the graphic elements myself. That is a post for another day! What do you use to create your wordy graphics? Do you love it? I’m always looking for a new program with more features!
Since I have been talking about photographing your Jamberry I thought I should probably share my favorite photo editing applications with you and since we are a frugal crowd I am only going to share the FREE ones.
The most popular image editing software amongst Jamsisters is PicMonkey. It’s easy enough to use (though not my fav) and has some very helpful tools. For instance, if you hover your mouse over the “design” button it will give you options for different image sizes based on where you want to post the image. The one that is really helpful is the Facebook cover banner. Click on that and you are given a blank canvas to fill in that fits nicely when you add it to your FB cover photos!
PicMonkey’s ace in the hole is in their paid subscription. It offers pretty much every photo editing option you can hope for, all with a user-friendly interface. The super fantastic thing about these guys is they let you try before you buy! THAT is something we consultants can appreciate, amiright? When editing a pic many of the features are blocked out with a crown indicating it comes with the paid subscription. However, you can still test it out on your image! Give it a go and see if it’s something you can justify paying for. At $33 a year it’s not a bad option.
Very similar to PicMonkey is my preferred editor, BeFunky. The big difference I see is that BeFunky is faster and easier on my computer. PicMonkey used to crash my mac all the time which led to the switch. BeFunky offers FREE beauty editing features like wrinkle remover, bronzer, and cloning – all features that you have to pay for in PicMonkey. Another great feature from BeFunky that is free (unlike the competition) is called flashspot. It is a great little tool for editing pics of your wraps! It brings down the glare/shine on your wraps caused from lighting. Here’s how to use it: upload your pic to photo editor and click on touch up. Next click on flashspot and apply. Here is a really exaggerated example:
You can also try before you buy with BeFunky. They offer a paid subscription if you want to get in on all the goods for an annual fee of $24.95
Another free online photo editor worth checking out is Fotor. It is just like the others; easy to use, offers all the photo editing options you would need for personal use, and has an optional subscription membership which is actually free right now! Since it’s in beta you can reap all the benefits of a membership without paying a dime. It does seem to be on par with PicMonkey for bogging down my computer though.
It’s interesting that all 3 applications offer varying free editing tools – feels a bit like a wireless coverage commercial. Since the freebies are all over the place I thought I would create a cheat sheet to show where to find each feature.
Why buy when you could save?
That’s a lot of different photo editing tools and you likely won’t have a use for all of them. The 3 features you are most likely to use for Jamberry photo editing are shine, wrinkle, and exposure. OK, maybe those aren’t the ones YOU are most likely to use but they are the ones I am encouraging you to try out! I showed you how to bring down the shine on your pic above, now let me show you how and why you need to use the exposure and wrinkle editing tools.
Lets start with deciding which application to use. Exposure is the first place to start when editing a pic and all 3 applications have a comparable exposure editing tool. Of course, the only real way to know this is to try them out (or ask me!). When comparing the features of all 3 wrinkle editing tools I found that the “smoothing” feature in Fotor is actually more effective at smoothing out the wrinkles than the “wrinkle” feature. Go figure. It is also more effective than the wrinkle feature in PicMonkey or BeFunky. So, I want to make sure and do my editing in Fotor if possible.
Improve your Jamberry photo in 3 easy steps
The first step is to adjust the exposure. In the original image you can see it is really dark and the wrap details are hard to make out. To start in Fotor click on “edit a photo” and upload your original image. Next click on “basic edits” – the pencil on the left, and then click on “basic.” The menu will give you 4 different lighting aspects to play around with. Bump up the brightness, add a tiny bit of contrast, and try to avoid the saturation – adding it usually makes the photo look too exaggerated.
The second step is to bring down the detail in the skin a bit. You don’t want to take away the naturalness of the skin but every teeny tiny little wrinkle is a bit distracting. To fix this click on “beauty” – the little sad face on the left. This will bring up many beauty editing features. The one we want is “smoothing.” You can adjust your brush size down if you need to smooth out the detail around your cuticles. Yep, fix your cuticles while you’re at it. To apply the smoothing effect hover your mouse where you want to edit – the editing circle will pop up. Then you click and drag the circle everywhere you want to smooth out. Slide the “years recovered” up and down to determine what level still looks natural enough but also accomplishes the goal.
Finally, lets bring down the glare on the wraps. I have seen many Jamicures that look like there’s something gross on the wrap when in reality it’s just the glare from lighting. Since Fotor doesn’t have an option to reduce shine we need to use a different editing application. To transfer from Fotor to BeFunky you need to save your image from Fotor and then open it in BeFunky under “photo editor.” From there click on the edit button and then flashspot. You can adjust all the settings here to test the results. As before, it’s important to make sure the editing looks natural – you don’t want to wipe away all glare on the wraps since they are naturally there.
Before & after
Here’s the before and after using the original image for comparison. The before isn’t bad but the after is clearly an image with a purpose.
There you have it. 3 free photo (try saying that three times fast!) editing applications with varying freebies and 3 really simple ways to improve your Jamberry photography using them!
Do you use photo editing software? Do you pay for it? I would love to hear what others are doing with their photos!
Last week I covered some basics on how to photograph your mani/pedi better. This week I am going to show you how simple it is to set up a mini photo studio in your home. Don’t worry, it’s very frugal! The whole project cost me about $8 and just a couple hours of work. We are going to make a light box!
Wait, why do you need a light box? Good question. A light box creates a controllable environment for your pics. You control the lighting, the background, and the subject – all on a small scale. The biggie here is that a light box allows you to filter your light source. If you are photographing your hands the biggest improvement it makes is to the skin tone. My pics all look like I have pink skin without the box and a nude color with the box. The filter also takes off some of the glare on my wraps making the designs easier to see without being ultra close-up. Also, the light box declutters the photo and you know how I like a clean photo.
I knew I needed to find a better light box than the one I had – constructed out of a cardboard box and some tissue paper, it was flimsy, sagging about 4″ at the top, and impossible to store. While searching for something a little more professional I came across this DIY light box. It was everything I was looking for: nice, sturdy, and an easy DIY project. However, I KNEW I could make it for even less money than the original tutorial. Now you know something else about me – I anything clearance! Full disclosure – my box isn’t as sturdy as the original because he used a fabric light filter to replace the screen material with. Mine is good ole tissue paper – you won’t be able to set your lamp on top of tissue paper.
Window screen frame – used, salvaged, damaged. Have an old screen door that you can’t figure how to get into the waste bin? Perfect!
Sticky backed Velcro – if you already have some without the adhesive on the back you can save yourself the bucks and adhere it with a hot glue gun or my favorite go-to: glue dots.
Light filter – options: white tissue paper, pillow case, bed sheet, white poster paper
Double sided tape or glue dots
Optional – white spray paint
Table clamps to accompany said table
Step 1 – Choose your frame
The most important aspect of this light box is the aluminum frame. It is aluminum!! It is stable, super lightweight, and can hold up to some abuse – all important features in my household.
When we bought our house 2.5 years ago many of the windows were replaced. While the builder made off with the old windows he neglected to snag the window screens. His loss! Lucky for me, the 4 window screens were more than big enough to supply all the aluminum framing I would need for this light box.
If you don’t have a heaping pile of screens just lying around you could probably salvage a few from a nearby construction site, a dumpster, use an old screen door frame, or you could spend about $20 and make your own from Home Depot. You just need the aluminum and the corners, no need for the spline or roller. FYI, my local store doesn’t sell pre-made screens! If you want to purchase an assembled window screen you have to also purchase the window. Who knew?
Tip: There are a couple of different screen frame sizes, the most common one I came across is 5/16″. You need to make sure to match up the size of your aluminum with a corresponding corner size. I would suggest cutting one of your lengths and taking it to the store to compare (or you could just measure?).
Step 2 – Choose Your Size
To decide how big you want your light box you need to consider the size of the subject you are going to be photographing. Are you snapping product pics or jamicure photos? If you are photographing your hands I would suggest going a bit larger to give yourself some wiggle room. I decided on a 22″ square box. That means I need to build 4 panes that are 22″ square. If I had to do it all over again I would make all sides 22″ high but I would make the top and sides closer to 15″ wide.
Step 3 – Disassemble the Screens
You don’t want the screen fabric in your light box, it will cause a shadow, so you need to remove it. The rubber banding, called the spline, holds the fabric in place. Pull out the spline with a pair of pliers (seriously, don’t sacrifice your pretty nails for this). Then, dismantling them is as easy as pulling the aluminum out of those corner pieces.
Step 4 – Cut the Frame
Since my box is a 22″ cube I needed to cut 16 strips of aluminum at 22″ long. Check your frame and try to avoid any dents or bends. Your light filtering material will have to sit up against the frame and large bends can make it difficult to get a smooth finish in your filter. It is easiest to cut the frame if you have it attached to a table using more than one clamp. I have a plastic bag underneath the cut site in order to catch any shavings.
If you care about the look of the frame you will want to spray paint it before assembly.
Step 5 – Assemble Frame
It’s time to assemble the 4 square panels that make up the box. This is as easy as sticking a corner into the slot of the aluminum frame. I saved most of my corners from the original frame but had to replace a few bad ones.
Step 6 – Attach Velcro
Once your panels are all built you need to attach them together with velcro. I would definitely try hot glue or glue dots with regular old velcro for this if you already have the supplies. You are going to stick the soft fuzzy side of the velcro lengthwise along the frame, right at the corners. Then, use a strip of the rough velcro to strap the two side panels. Use two more rough strips to strap the top down to each side panel. You can make this pretty tight which will create a nice stable frame when it’s all assembled.
Step 7 – Attach Light Filter
Your panels are held together on the outside with velcro so you want to attach the tissue paper to the inside of the panels to keep them from stepping all over each other. To attach the tissue paper I recommend pulling apart the velcro so each panel is easier to manage. IF you are using a fabric light filter I highly recommend going back to the original tutorial and assembling it the way he recommends. It will give you ultra stability. Me, I’m cheap and didn’t want to sacrifice a single bed sheet. 😉
My tissue paper wasn’t quite as big as my 22″ square panels so I had to piece them together using scotch tape. I wasn’t sure if the visible seam on each panel would get in the way in my photos so I had to test that out… they don’t. I typically insert a large sheet of poster board inside my box just to have a consistent background – which you can get at the $ store.
To attach the tissue paper I stuck glue dots right to the frame and then attached the tissue. Very easy.
Finally, assemble your light box and add lighting! Here is how I am currently lighting my box: the top light is my grow lamp from the Home Depot – it was about $15, and the two hanging bulbs are the $5 light fixtures from Ikea. Ack! This pullback went too far! It looks like a giant mess but it sure makes for good photos.
Do you already have a light box? Share it with us in the comments!
Our best marketing tool just happens to be our own Jamicure. When we say “I get paid to have pretty nails” we really mean it! Showing your own mani/pedi is the quickest way to get someone’s attention. As soon as they see the wrap on they understand what a wrap actually is. So it would behoove us to make those pictures look their absolute best, right? Poorly lit, out of focus, and/or grainy photos won’t sell your product. They make us look unprofessional, like someone who is just messing around with this side-business-thing and doesn’t really know what they are talking about. It’s just BAD all around. So let’s talk about how to take a better photo, shall we?
The number one crime committed against a Jam photo is inadequate lighting. It’s 9pm, the kids are in bed, and you’ve just finished your manicure. Of course you HAVE to take a pic right now and show it off to the world because it is so perfect! Snap, upload, and wait for all those imaginary internet points to come flowing in to your notifications. But when you go back and really look at the entire image it’s a total dud: poor lighting that distorts the color of the wrap, a pile of dirty laundry in the background, and an unfortunately placed body part protruding from the greater beyond.
The classic “fix” to the 9pm photo shoot is to turn on your flash (I cringe). Please don’t! Your flash just adds to the bad photo. It creates a drop shadow behind the subject which in turn makes your image look like a bad photoshop job. The flash also blows out the color of the subject, and really, you don’t want to alter the color of your product when putting it out there for your whole Jamberry world to see! Clients see your image and maybe they LIKE what they see and want to order it – and then they are really disappointed when they see it on your site and the wrap is nothing like the picture you showed them (or even worse, they order the wrap and THEN – you get it).
If you have to snap an impromptu jam photo and you don’t have natural day light to work with try your light fixtures! The best bulb lighting will be a “natural daylight” bulb. If it looks yellow or blue just walk away. One of my favorite lights is actually my grow lamp! If it is good enough to trick a plant into growing then it is good enough to cast natural light on my subject. But what about that terrible flash blowout from above? Filter your light source. It’s an easy step and you have limitless sources of light filters in your home: napkin, tissue paper, plain printer paper, sheet, pillow case, white t-shirt, etc. Just cover the light fixture, making sure that the filter and bulb do not touch (try attaching a facial tissue over a lamp with a rubber band or string of ribbon). Try it out and let me know what you think!
For the love of Jamberry, DON’T post your jamicure with a cluttered background! EVERY viewer will see it! They will focus on it! And then they will dismiss you and your product F.O.R.E.V.E.R. Every potential customer needs to see something pretty. You sell pretty things that make your customer feel pretty. Don’t show them ugly photos. Go to your best lit spot and clear it out. Declutter, wipe the dust off, and then take a practice photo. How does the background look? If you have a challenging location try taping up a piece of scrapbook paper, a plain poster board, or use your hard wood floor as the background.
Focusing the photo in on your product is really important. A hand holding a flower – where the flower is in crisp detail and the wraps are out of focus – doesn’t sell the wrap. It sells the flower. Are you a florist? Didn’t think so (I’ve always wanted to be a florist!!). Another focus to be aware of is the hand itself. I see so many jamicure photos that are such extreme closeups that the hand looks terrifying! Wrinkly, dry, alien appendages with these gorgeous nail stickers on the ends! You can fix that – just pull back your camera and try again.
What if you don’t have a super fancy camera with a tripod and wide angle lens? Chances are you don’t. Most consultants use their smart phone camera to do all of their photography and you CAN make that work! Your phone can stand up on its own, tripods are about $10. You can buy a remote that will trigger your smart phone shutter or you can activate your shutter through the volume button on your headphones. Hands free! There are many tutorials on how to DIY a lens for your smart phone.
What are your camera hacks? Comment below – we would love to know your tricks!
Who can afford to pay marketing expenses when you only bring home $200 a month (or $600, or a big fat $0)? But those marketing materials are front and center in your business, right? Shouldn’t they look polished and professional? Maybe, maybe not. In the Jamberry community marketing materials are shared and swapped constantly. They are edited, tweaked, and posted online for the whole world to see. And they look like this:
What’s so wrong with this image? It’s not horrible. Wait, yes it is. OK, it clearly displays some of the choices that are available to your customer. So why not? Because there is nothing special about what is being displayed. None of these wraps stand out to me visually and the gridline border… just don’t. With a mashup of Juniors and Adult wraps the images don’t help each other out. There is so much product being thrown at the viewer with absolutely NO guidance as to what the viewer should be thinking. Isn’t that what marketing material should do? Get your customer to think?
What about this image? Here I have narrowed down the focus and now the viewer has been forced to imagine the product in real life, on her own hands. She can see what these wraps would look like with a casual outfit! The point has been made (hey, we have really cute Christmas wraps like this!!), the product is focused on, and your viewers interest has been piqued.
You could go even further. If you really want to capture your audience you need to make them feel. What do you feel when you look at this image? I imagine a cozy dinner party next to a warm fireplace. I can feel the heat, given off by candles, turning my cheeks pink, the warmth of friendly conversation all around the table, and the slight breeze drafting in around the door.
These are definitely wraps I would wear to a holiday dinner party and that is how you want your customer to respond!
I will show you more of these do’s and don’ts, teach you how to create your own graphics, and outline the rules to follow when doing so. Stay tuned!
Google is a great image source! Yes, this is obvious but there are some steps to using it correctly. Here’s how:
Type your google search and hit enter. For this example I did a search for “daisy chain.”
Click on Images
Next click on Search Tools
Then click on “Labeled for Reuse” Here you can choose what restrictions you are willing to search under.
The images that come up after you choose a reuse filter should be free to use. However, that does not mean that they are! How do we find out for sure? Click on the image.
Then click on Visit Page. This will take you to the page that this particular image is posted to. Note: this image could be posted all over the internet and the page you are about to visit may or may not be the original source of the image which is what we are on the hunt for.
Here we can see that the image comes from a free media site. Hold on, we aren’t done yet.
Down at the bottom it is noted as the “Original file” and if you scroll down you will see the creator along with their granted permissions.
The Permissions for this image say “Busterd grants anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law.” BINGO! In clear plain English we have permission to use the image all we want.
The majority of free images require an attribution in order to uphold your end of the license agreement so I guess we need to talk about what that is. Attribution is when you clearly mark an image as not belonging to you, provide a link back to the source, and typically provide the source name.
Posting an image to Facebook while providing attribution is a little tricky since you would need to work in the attribution, either in the image or in the comments and, really, posting a link back in comments will just confuse your customer. If you are wanting to use an image that requires attribution I can’t see this working out in a FB party and I would avoid using this type of image. An alternative route is to contact the creator and ask for their permission. If I were going to go through that trouble I would first make sure it is a source that I would be using all the time. Do they have a large quantity of high quality images? If so then I would try to work out a deal where I promote their website in exchange for use sans attribution. Just a thought.
Let’s get some practice with attribution, for all of you bloggers out there, at stockphotos.io!
This site sources free images found on flickr and links you directly to them. It looks like Pinterest but don’t be fooled, you are only pinning images to your stock photos account. 😉 This is what it will look like when you have clicked on an image.
At the top you can see the link to the license as well as a link to the creator. Make sure to click on the license and read because it may or may not have further instructions for you.
The creator has given permission to use or adapt this image as long as I give attribution so lets go ahead and do that here.
When you click on the image you will be redirected to the image source. There you have it!
Now that you know the basics of licensing and attribution I am just going to tell you that Design Your Own Blog wrote a really great post explaining all the different types of digital rights and gave some fantastic free sources for photos. Some of my favorites are:
Another place to find cute graphics is Graphicstock.com. It’s a paid subscription image site but offers a 7 day free trial. Do not overlook the free trials! These guys give you 20 downloads a day for free! If you don’t want to be charged anything you just have to cancel your subscription before the 7 days is up. It’s a great way to stock up on images quickly!! Also, when you obtain an image (paid or free) you are given a license of use for that image. Easy-peasy.
So, how could you use these images to market your Jamberry business? Here are some examples:
No matter what image source you choose it is your responsibility to confirm that you have the right to use the image. If you find that the licensing language is too confusing just walk away. Your number one concern is to make sure your marketing images are Jamberry compliant and that you aren’t stealing from someone, intentional or otherwise. You don’t want the compliance police knocking on your door!